SHOSHOLOZA ADVENTURES - Welcome to the Family
In the current sporting environment, it is all too easy to be a stand alone sponsor, who pays an amount of money to have their name attached to a sporting team or event. In South Africa, all too often a sponsor is seen only as the name emblazoned across a football player or rugby player’s jersey. Sometimes the connection between sponsor’s product and the sport they are endorsing is rather tenuous — rugby and a petroleum company? Well I suppose the rugby players use Vaseline a lot to avoid chafe, but that is the only link!
With T-Systems we are very fortunate to be getting a sponsor who, at the highest levels in their own business, regard the America’s Cup, the sailing and the team as we see it. They have understood how high-tech this level of sailing is, and that through the application of appropriate technology and systems we will be able to improve the performance of our boat. They also know that the race is won at the end of the day by the best team, and they have committed themselves to becoming part of our team right from the beginning.
SHOSHOLOZA ADVENTURES - Welcome to the Family
Recent Entries
- China Team getting ready for the America’s Cup
- Spanish Challenge Inaugurates Valencia Base
- Transport to Valencia off the rails
- Emirates Team New Zealand launches new Yacht - NZL84
- Louis Vuitton Act 6 wrap up
- Team NZ to get experimental
- TEAM SHOSHOLOZA LAUNCHES THE FIRST NEW BOAT OF THE 32ND AMERICA’S CUP
- Looking for Americans in the America’s Cup
- Dalton backs Ainslie move
- False start leaves Ainslie’s hopes washed up