With the advent of database-driven Web sites, URLs became unsightly and unintelligible. Earlier versions of Tacklebox, along with most CM systems, spawned URLs like: http://www.brookgroup.com/engine/content.do?PUBLIC_ID=31Z06&BT_CODE=BG34Y12&TT_CODE=SUBPAGE.
Now sites created with Tacklebox display clean, memorable URLs like: http://www.brookgroup.com/Services/Web-Site-Design.
As a CMS vendor priding itself as a world-class Web design and customer experience shop, Brook Group set a goal long ago to develop a CMS capable of human-readable URLs. With Tacklebox version 5.1, that dream became a reality.
“Tacklebox now stands out as a competitive solution for a Web CMS. This new enhancement takes Tacklebox to a whole new level in functionality and operability. We expect to gain many more Tacklebox clients because of this advancement,” says Kara Brook, President of Brook Group.
Human-readable URLs provides a variety of benefits, including clarifying site navigation for visitors, creating URLs that are shorter and easier to remember, but most importantly, increasing visibility of a site to the search engines. Search engines assign higher page rankings to sites whose Web addresses echo the keywords and content of a page.
URL rewriting transforms machine-generated addresses into familiar, language-based Web addresses. The Tacklebox human-readable URL feature allows site managers to change the way a page’s URL segment looks. In Tacklebox, when a page is added, the system assigns a URL based on its name. The address can then be edited at any time.
Whether called human-readable, user-centered, user-friendly, or spider-friendly, plain language URLs are a boon to site visitors and owners alike, a key feature for organizations looking at content management systems. Brook Group facilitates the return of sites that are more accessible, locally-organized and easy to use.
January 11th, 2006 by CMS-er | No Comments »