IM An Essential Business Tool

‘Recent research on the UK text messaging market released by the Mobile Data Association forecasts that 32 billion text messages will be sent in 2005. The MDA has also found that the most common business use of text messaging in the UK is meeting reminders or appointment scheduling.

Independent research on global trends by BulkSMS.co.uk, a wireless application service provider, indicates that text messaging is used to provide such below-the-line marketing as allowing companies to target customers with product and service promotions, and banks are using text messaging to alert customers each time a transaction is effected, helping cut down on fraudulent transactions.’

Read more at IM An Essential Business Tool

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