IM Becoming Medium Of Choice
‘Instant messaging is overtaking email as the preferred way to communicate, especially among teens and young adults. Overall, IM’s are up 19 percent year over year, with many Americans sending as many, if not more, IM’s than they do emails, according to AOL’s Instant Messaging Trends Survey.
Thirty-eight percent of respondents say they send as many or more IM’s than emails. But for teens and young adults that number is vastly higher with two-thrids reporting they send more IM’s than emails, up from 49 percent last year.
At work, 58 percent of IM users send instant messages to colleagues for answers to questions, 49 percent to make business decisions, and 29 percent use IM to interact with customers or clients. Twelve percent have used IM to avoid a difficult face-to-face conversation. ‘
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