Is mobile IM bad for business?

‘Mobile IM is about to hit the big time. But is it really that great a tool for businesses? Futurity Media’s Stewart Baines is sceptical.

Mobile instant messaging has so far been a slow burner but a coalition of operators formed in Barcelona at the annual 3GSM Congress hopes to change that. Fifteen key international operators, including Orange, Telefonica, T-Mobile and Vodafone, joined with the GSM Association in announcing a programme dubbed ‘personal IM’ to interconnect their mobile instant messaging platforms. In doing so, they hope to extend IM’s potential far beyond that seen in the PC realm.’

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