MessageCast Woos Marketers
‘I spoke to Royal Farros yesterday about his latest company, MessageCast, which he cofounded in early 2002 and runs with a bunch of other execs he worked with at iPrint, where he was also a Big Cheese. (If you don’t know Farros, the tech industry veteran is living proof that the term entrepreneur does not necessarily translate to asshole. He’s one of the nicest executives in Silicon Valley.) Currently MessageCast powers the Microsoft Alerts service using Microsoft Messenger. It’s also working furiously to win partnerships with AOL and Yahoo, the other gorillas of instant messaging.
Online advertisers face at least two problems these days. One is the enormous growth in unwanted bulk e-mail, which makes people reluctant to sign up for marketing messages and, worse, makes it hard to notice wanted information because it ends up sandwiched between all that spam. Another problem (which Farros and I did not discuss) is a shortage of online content that can be used for keyword-based advertising. (I know, I know, it’s hard to believe there’s any shortage of verbage in cyberspace.)…’
Read more at MessageCast Woos Marketers
Recent Entries
- Yahoo! offers phone via instant messaging
- FaceTime Secures Instant Messaging For Distance Learning University
- Yahoo Messenger Integrates VOIP
- Mobile IM for Skype
- New Botnets Utilizing Instant Messaging
- Secure Developers Portal for Instant Messaging Bots
- ScanSafe Intros IM Security Management
- SIP Unified Communications Is All the Buzz
- Akonix Rolls Comprehensive Instant Messaging Security Bundle
- Microsoft Messenger for Mac 5.1