‘Once viewed primarily as a secret language used by teenagers, instant messaging (IM) is maturing into a viable communications tool for small businesses. For example, many IM services are now offering video conferencing and Voice Over IP (VoIP), in addition to messaging.

IM is gaining momentum in the workplace. According to The Second Annual Instant Messaging Trends Study, over 27 percent of IM users now communicate via instant messaging at work–a 71 percent increase over 2003.

IM is catching on because it offers many benefits for small businesses. But there are drawbacks–and some outright risks–to consider as well. Here’s a look at IM’s pros and cons, along with an at-a-glance view of IM services that small businesses should consider.’

‘Once viewed primarily as a secret language used by teenagers, instant messaging (IM) is maturing into a viable communications tool for small businesses. For example, many IM services are now offering video conferencing and Voice Over IP (VoIP), in addition to messaging.

IM is gaining momentum in the workplace. According to The Second Annual Instant Messaging Trends Study, over 27 percent of IM users now communicate via instant messaging at work–a 71 percent increase over 2003.

Story continues below ↓ advertisement

IM is catching on because it offers many benefits for small businesses. But there are drawbacks–and some outright risks–to consider as well. Here’s a look at IM’s pros and cons, along with an at-a-glance view of IM services that small businesses should consider.’