World’s First Active Messaging Solution Architected in Java and VoiceXML
‘Glenayre Messaging, a division of Glenayre Technologies, Inc. and a global leader in providing next-generation messaging solutions and enhanced services, has announced it will unveil Versera Active Messaging, the world’s first interactive voice and video messaging solution, at the 3GSM World Congress in Barcelona, February 13-16, 2006. Part of the Versera Intelligent Communications Environment (Versera ICE), Active Messaging transforms the voice and video mailbox into a powerful multimedia content and commerce distribution and fulfillment engine.
Glenayre’s Versera Active Messaging takes voice and video messaging to a previously unavailable level of interactivity. The new, patent-pending technology of Versera Active Messaging enables operators to insert interactive multimedia application logic directly into a voice or video message, creating an active message that the subscriber accesses through their mailbox. Unlike earlier generations of voice and video messaging solutions, which only allowed subscribers to listen to or view their content, active messaging enables subscribers to immediately purchase, subscribe, download, provide feedback, tell a friend, or request more information while reviewing the multimedia content delivered to their mailbox. ‘
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