Jessica Simpson: Dessert
Jessica Simpson’s edible fragrance lines, Taste and Dessert, did smell delicious, but they made my tongue go numb. I’m also not sure about the slogan: “Wear it, then share it.” Sure, she has flavors like “chocolate coconut” and “fresh-baked vanilla,” but I don’t think I’d want to eat “a subtle bouquet of crisp green.” The sales clerk mentioned that mainly 12- and 13-year-olds purchase the three types of Desserts—Dreamy, Creamy, and Juicy (okay, you can’t tell me that doesn’t sound overtly sexual, especially for a target audience of 12).

