Dell sued over bait-and-switch charges

‘A California law firm has slapped Dell with a class action lawsuit charging the computer giant with “systematically deceiving” its customers.

The suit, filed in San Francisco County Superior Court on Feb. 14, seeks class action status in California and accuses Dell of “bait and switch” practices, false advertising, fraud and deceit in sales and advertising, and breach of contract. The law firm behind the suit, Lerach Coughlin Stoia Geller Rudman & Robbins, publicized it on Wednesday.

The case centers on the allegation that Dell advertises low prices for its computers, but people who try to purchase a machine at the advertised price find it’s no longer available for that price. Often those customers wind up with another computer, the suit said.’

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