Make life insurance more attractive

For a life insurance company to be profitable, it is not only important for it to continue to sell new policies every year, but also to conserve the business that was sold in the past. To keep life insurance policies in force, it is imperative that selling is done correctly and that the life insurance advisor is a professional who knows his job well.

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With attrition rates very high among life insurance advisors and the cost of training escalating all the time, this is indeed a tall order.

The current size of the life insurance industry in our country can be estimated around 16.77 crore policies.

One would say that while growth for the private life insurers has been quite well, the growth for the entire industry in terms of percentages at least has been lackadaisical.

Make life insurance more attractive

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