Shift4 Revs Up Credit Card Processing at This Year’s Biggest Races

The speed of the cars wasn’t the only important thing at this year’s Daytona 500 and AutoClub 500 races. Hundreds of thousands of auto racing fans in attendance at these two events were also counting on the speed of the transactions at the retail outlets to make sure they didn’t miss any of the heart pounding, nail biting 200+ laps at either race. These fans weren’t disappointed thanks to Shift4’s real-time, enterprise payment processing solution, $$$ ON THE NET®. In fact, in the little over a minute it took Jeff Gordon to complete one of his race winning laps at Daytona, 45 transactions could be completed at any given store at the track.

Shift4 has long been a partner of Island Pacific, creators of the International Speedway Corporation’s (ISC) chosen point-of-sale system, Retail Pro®, and has a full featured interface to this solution that includes credit, PINned debit, signature capture and gift card capabilities. By deploying $$$ ON THE NET in conjunction with Retail Pro, ISC was able to process credit card transactions through the Retail Pro system quickly, accurately and securely, passing the transactions to the processor of their choice. They were also able to view transactions from each retail location in real-time as the events were occurring and audit these transactions prior to settlement to save on downgrades and avoid costly credits.’

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