The silent e-commerce revolution
‘With the constant stream of stories relating to online fraud, is it any wonder that many SMEs do not set up an online sales channel? It has also been suggested in the past that Irish banks have been very risk averse when it comes to supporting online ventures — particularly those that don’t have a long history as a bricks and mortar business.
So much for the perception — in reality, what does the average business need to do to start accepting payments online for its products or services? There are three basic components: a merchant account; a payments gateway; and some e-commerce shopping cart software.
While the banks may not have changed their attitude to the risk associated with online selling — one of the riskier types of customer-not-present transactions — online traders have become more realistic with their proposals, according to Colm Lyon, managing director of Realex Payments and also chairman of the Irish Internet Association (IIA).’
Read more at The silent e-commerce revolution
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