About 10 million MP3 players are expected to be sold this year in the Chinese mainland - a 250-per-cent increase year-on-year. In contrast, 50 million MP3 players are expected to be sold globally, up 25% year-on-year.

In 2008, shipments are expected to hit 70 million units, which will account for 70 per cent of the global market. Global shipments of MP3 players are projected to reach 50 million units next year, and 80 million units in 2007.

Prices of MP3 players in the Chinese mainland continue to fall. The average price of an MP3 player fell from US$133 last year to US$84 in the first half of this year. In recent months, the price of an MP3 player with 128MB capacity fell as low as US$30.

Chang said more dramatic price drops are expected, given decreasing costs of chips, which will boost the MP3 player market. Read more »

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