Nicole Richie Takes on a New Role as Bongo Spokesperson
‘Candie’s, Inc. announced Thursday that the star of FOX’s hit show, “The Simple Life”, Nicole Richie has been cast as the new BONGO spokesperson. Nicole will appear in the brand’s Spring 2005 advertising campaign, which will launch in March issues of fashion, entertainment and lifestyle magazines. This is the actress’s first endorsement deal.
Nicole Richie is best known for her hit reality show, “The Simple Life.” The show is entering its third season on January 26th and co-stars her best friend and Hilton heir, Paris Hilton. Last season, The Simple Life was the #1 rated show for ages 12-24.
Commenting on the campaign, Nicole Richie, stated, “Bongo is a fun, young line and I think I am a good person to represent the brand. So when they approached me to appear in the ads I was really excited to do it.”’
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