Can drug companies improve their reputation?
‘Drug dealers were once favorite movie bad guys. These days, it’s drug companies. That Hollywood can manufacture a plausible storyline in which a major drug firm commits all manner of corruption and even murder, speaks volumes about the American public’s already deep mistrust of drugmakers.
A 2005 poll by the Kaiser Family Foundation found that 7 in 10 Americans believe the drug industry “puts profits ahead of people.” It wasn’t always this way. As recent as 1997, nearly 80 percent of respondents to Harris Interactive’s industry reputation poll said they believed Big Pharma did a good job serving the needs of consumers.’
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