Entrepreneurs can now migrate their direct-response marketing campaigns from the Internet to Television using streaming video infomercials as a result of an agreement between IncomeHarvest and Brightbox Inc.
An infomercial quickly builds customer loyalty and delivers a powerful, focused message so as to solicit a specific, quantifiable direct response. Infomercials are migrating to the Internet due to advances in video-streaming technology - early adopters are maximizing their sales and setting new standards for direct response marketing.
Successful infomercials speak to universal desires: fitness & diet, health & beauty and business opportunity. In addition to offering a quality product, infomercial success depends on:
Â· Affordability: Stay within the $29 to $999 price-points
Â· Benefit: Solve a problem; provide maximum benefits
Â· Credibility: A good host is vital
Â· Demonstrability: Seeing is believing
Businesses and entrepreneurs now have the ability to create a series of low-cost infomercials and present them in a highly entertaining way.
IncomeHarvest and Brightbox Inc. have expedited the process whereby a business or entrepreneur can partner with a â€œniche specificâ€? content provider and create a channel with extremely high consumer interest. Brightbox Inc. rapidly creates these channels at very low cost (or no cost, with a revenue sharing agreement in place).
The next channel to be activated is called Gourmet Simply Done!â„¢ and features gourmet cooking programs. The business sponsoring the channel provides flash frozen gourmet foods shipped direct to the consumer. The synergy is natural.
And Brightboxâ„¢ (www.brightbox.info), an enhanced TiVo-like â€œconvergenceâ€? box, allows these channels to be viewed directly on television.
Brightboxâ„¢ functions as both a Personal Video Recorder (PVR / PDR / DVR) and Media Center - it also supports video conferencing, Karaoke and The Learning Networkâ„¢ which provides over $47,000 in personal and business development content.