Entrepreneurs can now migrate their direct-response marketing campaigns from the Internet to Television using streaming video infomercials as a result of an agreement between IncomeHarvest and Brightbox Inc.

An infomercial quickly builds customer loyalty and delivers a powerful, focused message so as to solicit a specific, quantifiable direct response. Infomercials are migrating to the Internet due to advances in video-streaming technology - early adopters are maximizing their sales and setting new standards for direct response marketing.

Successful infomercials speak to universal desires: fitness & diet, health & beauty and business opportunity. In addition to offering a quality product, infomercial success depends on:
· Affordability: Stay within the $29 to $999 price-points
· Benefit: Solve a problem; provide maximum benefits
· Credibility: A good host is vital
· Demonstrability: Seeing is believing

Businesses and entrepreneurs now have the ability to create a series of low-cost infomercials and present them in a highly entertaining way.

IncomeHarvest and Brightbox Inc. have expedited the process whereby a business or entrepreneur can partner with a “niche specific� content provider and create a channel with extremely high consumer interest. Brightbox Inc. rapidly creates these channels at very low cost (or no cost, with a revenue sharing agreement in place).

The next channel to be activated is called Gourmet Simply Done!â„¢ and features gourmet cooking programs. The business sponsoring the channel provides flash frozen gourmet foods shipped direct to the consumer. The synergy is natural.

And Brightbox™ (www.brightbox.info), an enhanced TiVo-like “convergence� box, allows these channels to be viewed directly on television.

Brightboxâ„¢ functions as both a Personal Video Recorder (PVR / PDR / DVR) and Media Center - it also supports video conferencing, Karaoke and The Learning Networkâ„¢ which provides over $47,000 in personal and business development content.

Recent Entries

• Yahoo! Go TV
• Brightbox
• ViXS XCode II-L
• LocationFree
• Seagate hard drives of PVRs
• iMedia XStream Storage System
• UHAPI 1.1
• MediaREADY 5000
• Vaddis 9
• MEGA SKY 580

This entry was posted on Friday, January 6th, 2006 at 2:25 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.