Sirius Satellite Radio today announced that it has surpassed 800,000 subscribers, and remains on track to achieve one million subscribers by the end of the year.

Sirius passed the 800,000 mark on November 22, and is well-positioned going into the busy holiday selling season. During this period, Sirius will have multiple portable “Plug & Play” products on sale, including the Sirius Sportster, a receiver with features for the sports enthusiast, and the XACT Communication XTR1 “Stream Jockey,” a palm-sized unit that has its own integrated headphone connection and volume controls. Both receivers are compatible with optional boom boxes for portable use.

Sirius will also have “Plug & Play” receivers available from Audiovox, Blaupunkt, Clarion, DISH, JVC and Kenwood. The Orbiter Sirius satellite radio receiver will be available at all RadioShack stores, and the Streamer, manufactured by Brix, will be available at trucks stops and travel centers.

“Sirius is on a roll,” said Mel Karmazin, Chief Executive Officer of Sirius . “We are very excited about this upcoming holiday season, now that we have such a wide array of innovative products on retail shelves. When you combine these new models with our programming initiatives such as the NFL, NBA, college sports, Eminem’s ‘Shade 45′, Maxim Radio and, beginning in 2006, Howard Stern, you can easily see why we believe Sirius is the gift of choice for the holidays.”

Sirius also began a new advertising campaign featuring the NFL and commercial-free music programming to support all of its recent initiatives, and more holiday-related advertisements are planned. Many retailers will feature the Sirius $30-Below rebate promotion, making the hardware even more affordable.

Sirius and Ford recently announced that Ford will offer Sirius as a dealer-installed option in four additional models for a total of 13, and plans to offer Sirius as a factory-installed option on up to 20 vehicles over the next two model years. DaimlerChrysler currently offers SIRIUS as a factory and dealer installed option, and Mercedes-Benz recently announced that it is offering Sirius as a factory installed option as well. BMW also offers Sirius as a factory and dealer installed option.

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This entry was posted on Tuesday, November 30th, 2004 at 10:51 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.