While Satellite Radio in the US has been growing a rapid rate, a new survey by Decima Research says that Canadian consumers are widely aware of the medium and its potential to impact the radio market is huge.

- More than three-quarters (77%) say they are aware of satellite radio. This heightened awareness is led by men (87%), those 25-34 (86%), and households with $100K annual income or more (87%).

- 3% of Canadians say they or someone else in their household subscribes to either Canadian or U.S. grey market satellite radio services.

- Another 6%, the equivalent of up to 2 million Canadians, said they would likely subscribe within the next year at a price of $13 per month. Another 14% said they might or might not subscribe within the next year.

- Sirius Canada appears to hold an early advantage in terms of current and potential market share over XM Canada. Among those likely to buy a satellite radio within the next year, more than twice as many (27%) are leaning towards Sirius Canada versus 12% for XM Canada.

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This entry was posted on Monday, January 30th, 2006 at 3:28 pm and is filed under Canadian Satellite Radio. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.