High Definition Radio is what many in terrestrial radio believe is their answer to the onslaught that is Satellite Radio. Clear Channel Communications are launching new programs in the greater Boston area allowing them to take advantage of digital signals that let them broadcast additional shows across one frequency.
The only problem with this new technology is that in order to listen to it, you’ll need to spend some money to buy the hardware that will be able to receive it, and at this point in the game, we’re talking hundreds of dollars, something that isn’t going to be enough to convince people to come across. Why would I spend $499 for an HD radio receiver when I can spend half that and get a Satellite Radio receiver that gives me access to 100 or more stations?
By the time HD gets any traction, the horses will not have just bolted from the stable, they’ll probably be having offspring in another paddock.
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