Satellite Radio is everywhere. Turned on your TV recently? Picked up a magazine? Seen a billboard? Satellite Radio is on a mission to become what Satellite/Pay TV is now. Originally people scoffed at the thought of paying for television broadcasts and initially it was something for the rich. Now, everyone has it and it isn’t so much viewed as a luxury item but as a necessity in order to stay in the loop. It is this mentality that Satellite Radio operators XM and Sirius are banking on.
If XM and Sirius can convince us all that shelling out $13 a month is necessary in order to keep up with the latest news, sport and music then rest assured, Satellite Radio will be as successful as Satellite TV is.
Terrestrial radio, of course, thinks it is a flash in the pan but I guess that is what they tell themselves to help them sleep at night.
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