Terrestrial radio to take-on satellite in ads
The battle between traditional radio operators and their satellite counterparts is moving to the next level.
Usually rivals, some of the nation’s biggest radio companies are joining forces to combat the growing threat that satellite broadcasters represent to their listener base.
The Wall Street Journal reports radio executives this week will launch a new advertising campaign with the tagline “Radio — you hear it here first.”
The Journal says major radio companies like Clear Channel Communications, Viacom’s Infinity Broadcasting and Entercom Communications have banded together to create 30-second commercials. The ads will feature such stars as Avril Lavigne and Ludacris talking up local radio.
The companies are devoting an estimated 28 (m) million dollars of their airtime to the promotion.
Terrestrial radio to take-on satellite in ads
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