WORLDSPACE® Satellite Radio, one of the world leaders in satellite-based digital radio services, today announced the launch of its new global brand identity and corporate logo. With the introduction of its new tagline, “Turn on Your World,” the WORLDSPACE brand identity and corporate logo accurately reflect the company’s commitment to deliver a unique, personal global satellite radio experience to its current and future customers.

“Today we are introducing a new brand identity and corporate logo that better convey what WORLDSPACE stands for: a company that delivers the most diverse, commercial-free content and high-quality audio programming, virtually anywhere and anytime within our vast coverage areas,” said Judith Pryor, senior vice president of Corporate Affairs, WORLDSPACE. “This rebrand is an important milestone for WORLDSPACE as we extend our reach and solidify our position as an international consumer satellite radio service provider.”

Visual implementation of the new brand identity will not be restricted to a new logo. To communicate the global reach and expanding capabilities of WORLDSPACE, the company’s tagline “Turn on Your World” will also be used in future marketing and product packaging materials. The logo and brand identity represent the core values of WORLDSPACE, including quality and innovation, making it a direct reflection of the company’s corporate culture.

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