St. Louis Hardee’s restaurant uses VoIP
Now this is crazy… remote ordering via drive through! Next thing you know, it’ll be robots running the show.
When customers pull into the drive-through lane at a St. Louis Hardee’s restaurant, they may assume they are speaking with a young, energetic order taker a few feet away. But the customer’s notion of the employee’s whereabouts would be off — by about 1,800 miles.As part of a test begun in December, Hardee’s is using high-speed communications equipment and employees in Anaheim, Calif., to instantly process drive-through orders two time zones away.
Remote order-taking at drive-throughs — the latest trend in restaurant technology — is part of a broader effort by the industry to migrate some communication duties from in-store workers to off-site proxies. With the new division of labor, restaurateurs hope to process orders or customer requests more quickly and accurately, and ultimately boost sales.
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